— PROJECT NAME
The Warren
— ROLE
everything ig
— DATE
January 2026 – May 2026
The Warren is a marketing campaign project that aims to explore audience intrigue and growth through marketing for independent and solo game developers, looking into South-East Asian development groups, and their game campaigns.
This was an honours project produced alongside a related dissertation, both to be submitted for the degree of BA (Hons) Game Design and Production.
Researched marketing strategies employed in SEA were integrated when producing concepts for ‘The Warren’.
A variety of posters were developed for the ‘game’…
Alongside icons for merchandise.
On top of promotional material, a hypothetical marketing timeline was made, focused on audience building and retention.
